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WADE X NAKED 2017


Dwyane Wade and the Naked Brand Group (Naked) have collaborated to take innerwear to the next level – with an innovative line of men’s underwear that optimizes style, comfort, performance and value without compromises. The Wade X Collection will

launch in September 2016, and will include men’s underwear, undershirts, in single, and multipacks, as well as select loungewear pieces. 


“When I first discovered Naked, I immediately loved the brand name, as well as the fit and feel of the underwear.”
~Dwyane Wade


“We are so thrilled to be partnering with Dwyane. He exemplifies the authentic character and personal success story that is core to the Naked brand.”~Carole Hochman, Chief Creative Officer and Chairwoman, Naked Brand Group

 

POSITIONING & PHILOSOPHY
Fashion comes and goes. Style is forever. A gentleman is always a trendsetter, not a follower. 3-time Champion Dwyane Wade has been known to be a risk-taker with his style, but that is simply another example of how he remains true to himself. Style starts on the inside. Underwear is critical component of any outfit. Comfort and performance begins with your first layer. Underwear is the foundation for your look. Every man deserves to look and feel his best dressed and undressed.

 


 

THE NAKED TRUTH CAMPAIGN

Dwyane Wade’s Naked Truth: Authenticity
In my underwear line, Naked, we have this thing called the "Naked Truth" -- and my naked truth, I
always say, is me being my authentic self. That became a part of me doing this shoot. I'm like,
"You know what, nothing is clearer than this, being my authentic self." Right here is just me
baring it all. This is as authentic as it gets. I always joke when I'm with people, "I'm always naked
now" [laughs]. I'm always naked in my everyday life. That's because I either have on Naked
underwear or no clothes at all.

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